Ethonomics is both a social science related to economics, and this organisation.  The word ‘Ethonomics’ comes from ‘ethics’ and ‘economics’.

The work of Ethonomics (the organisation) is focused towards promoting well-being now and in the future through balancing and nurturing the 3 pillars of sustainability – society, environment and economy:

Ethonomics began its sustainability work by focusing on why the economy has and does cause so much social and environmental harm (in addition to the many good things it does).

Economics concerns the production, distribution and consumption of goods and services.  However decision-making in economics is primarily focused on maximising price, quality and similar factors, often to the exclusion of social and environmental sustainability.

The term Ethonomics was created to refer to decision-making about the production, distribution and consumption of goods and services that encompasses, prioritises and balances all relevant factors, including social, environmental and economic sustainability.