The term ethonomics refers loosely to 'ethical economics' and also this organisation.
More specifically, however ethonomics refers to the rules (natural laws) governing ethics in the marketplace. This comes from a parallel to economics:
The analogy and parallels with economics show that ethonomics has the potential to be a rich, influential and multi-faceted academic area, sitting in parallel to economics in the study of markets, with a complementary focus: ethical considerations as opposed to those of price and quality. The growth of interest in areas such as corporate social responsibility, fair trade and microfinance underline the growing need and interest in this area.
In today's world the pivotal significance of ethonomics is shown by problems such as global warming, pollution, and human inequalities fostered by elements such as disparities in wages or standards of working conditions.